Sony Alpha 7 IV | Full-Frame Mirrorless Camera
Sony Alpha 7 IV | Full-Frame Mirrorless Camera
with Sony 28-70 mm F3.5-5.6 Kit Lens (33MP, Real-time autofocus, ten fps, 4K60p, Vari-angle touch screen, large capacity Z battery
About this item
BREATHTAKING IMAGE QUALITY: The 33 MP full-frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality – even in low light situations – for all. Inheriting the latest color science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your style.
BEST AUTOFOCUS PERFORMANCE YET:
Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots up to 10 frames per second with fast buffer clearance to capture the best action unveiled in front of you.
Unique shooting experience:
With a refined design, the Alpha 7 IV includes a fast and precise 3.69M dots electronic viewfinder, a new 3″ vary-angle touchscreen monitor, and a 5-axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony’s intuitive new touch-capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.
Video content creation at its best:
Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject’s eye in motion easily – it works for humans, animals, and birds. The Alpha 7 IV includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones, and a heat dissipation structure for long recording sessions.
YOUR CONTENT, IS ALWAYS CONNECTED:
The Alpha 7 IV has live streaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience. With the latest USB-C gen 3.2 compatibilities, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share your images instantly with the world.
Choose from 40+ Sony native full-frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.
Product description
Redefining a new standard of Full-Frame cameras, the Alpha 7 IV seamlessly merges outstanding 33MP image quality, 4K 60p video recording, refined handling, and fast sharing abilities making it the perfect hybrid camera. With top-of-the-line Real-time autofocus in photo and video, the Alpha 7 IV gives the power of Sony’s best technology into the hands of creators and professionals.
Top reviews
Style Name: Alpha 7 IV with SEL2870
Eye AF should call eyelash focus as it constantly front focuses do that Iris is never sharp, but eyelashes are. A firmware update claimed to fix it, but while slightly improved, it’s still not fixed. I wish I’d got the A7iii or A7riii.
While the A7IV is an excellent camera, do not turn a blind eye to the A7III if you have a lower budget. The A7III is a great performing camera, despite it being a 4-year-old model (2018); it’s just the A7IV is more “up-to-date” and has some differences; the most noticeable being:
• More resolution & dynamic range with its 33MP sensor (A7III is 24MP).
• Two UHS-II SD slots, with Slot 1 also capable with ‘CFexpress Type A’ cards.
• Multi-angle LCD screen (I prefer the old tilt screen, but most will prefer the multi-angle).
• Shutter mode covers the sensor when turned off, helping to prevent dust from getting on the lens when changing the lens.
• Dedicated photo and video selector with more customizable options.
• Larger and better feeling grip.
• Updated menu/UI.
• Improved video quality.
• Dedicated Bird EYE-AF.
• Able to use the camera as a webcam via USB.
Sony now has a vast range of lenses to choose from, so much that it’s too long to list, so I’m just going to list some that I use regularly:
• SEL1635Z: Great for getting wider angle shots, suitable for landscapes.
• SEL2470GM: A decent range of 24mm to 70mm with a consistent f/2.8 aperture.
• SEL85F14GM: A sharp portrait lens.
• SEL90M28G: A macro lens that is also great for portraiture.
This camera is generally easy to use; it just requires time to get used to where everything is. Sony had opted to use a whole new menu system from the A7III, so even I had to get used to the new layout. I feel like it’s well-organized; once you’ve been through it a couple of times, it’s easy to locate what you want.