Canon SX740 HS Power
Canon SX740 HS Power shot
Digital Camera – Silver
About this item
- Travel with 40x optical zoom in your pocket
- Capture memories in 4K Ultra High Definition
- Confidently shoot 20. 3 Megapixel photos
- Share and store photos with Wi-Fi and Auto Transfer
- Digital Camera Power Shot SX740 HS (SLV) Wrist Strap WS-800 Battery Pack NB-13L Battery Charger CB-2LHE AC Cable (E) User Manual Kit
Product Description
With 40x optical zoom, superfast DIGIC 8 processing, and spectacular 4K movie resolution in a pocket-sized body, the powerful Power Shot SX740 HS redefines traveling light. Self-portrait mode and Wi-Fi features: Self-portraiture is fun and easy with the high-definition tilt-type LCD screen that flips 180 degrees upward and the self-portrait mode that lets you edit and beautify your shots on the spot, including enhancing them with background blur. Pair your smartphone with Camera Connect for additional functionality such as remote shooting, or use the automatic file transfer function made possible by Bluetooth Low Energy technology.
Reviews
Canon SX740 HS Power
The SX740HS is the latest line of compact cameras from Canon. It’s aimed at the casual photographer who is perhaps limited by using their phone and wants additional functionality and the ability to zoom. The headline features are the vast 40x zoom and the 4K video recording.
On opening the box, first presented with a typically chunky Canon manual, but this turns out to be just a handful of Quick Start pages in 26 different languages. The full manual to download from the Canon website. How you may feel about this will vary, but the camera system in the camera is quite helpful, assuming you have previous experience with cameras. Apart from the camera itself, the box also holds a battery charger (plus battery), mains lead for the latter, and a wrist strap.
The camera is not exactly sober, but it is not light either, thanks to the lens assembly, which retracts flush into the body when it’s turned off. The first thing you can notice was that it’s quite hard to hold if you have large hands or long fingers. There is a small grip on the front and a smaller thumb grip on the back. When your thumb is on the latter, it covers the controls underneath, so moving your thumb to push buttons or turn the control dial means you need to use your other hand to hold it.
It is turning the camera on results in the lens extending smoothly to its base position. The 40x zoom equates to 24-960mm in 35mm terms, which (to an enthusiast like me). I had quite a fun time comparing pictures taken at the extremes. The maximum zoom does allow you to pick out things you might not otherwise have been able to capture, and that’s probably the best attitude to have towards it.
Can fix The contrast issue quite quickly with the software, but you can’t add detail back, and the camera can only generate JPEGs, so the amount of fixing in software is limited. Check out the attached images of the pigeon and the moon. The moon was captured hand-held – in itself pretty amazing – and demonstrates the reach of the lens. At 960mm, the minimum aperture is f6.9, which on anything other than a sunny day means a slow shutter speed and blur unless the camera bumps up the ISO, which on full auto it regularly did, adding to the softness. There is image stabilization, but it struggles at this focal length.
At the other extreme, the 28mm gives lovely contrasty and detailed images. As a walk-around camera for holiday photos, this should provide some very nice pictures in a wide range of situations. Given how popular selfies are, the LCD flips up to face you to compose the image correctly, but at arm’s length, you will need to zoom out to fit yourself and another person in the photo. It shows up the distortion in the lens as noses, and anything else nearer the camera accentuated, more so than a phone camera.